PROGRAM 2: JULY 8TH-21ST, 2018

Tuition: $2700 (€2253)

Registration deadline: March 1st

CREDITS: 4 1/2 ECTS (3 US)


PROGRAM DESCRIPTION

The courses of this program cater mainly to college students or those who are about to finish high school. They are designed to achieve academic rigor but also to allow students to enjoy the locale by permitting some of the grade-determining assignments to be completed within a few weeks after the program is over. 

Students will arrive at Lucy hotel in Kavala on Sunday, July 8th. Classes will begin the next day and will run through Friday with lectures lasting for 4 to 4 1/2 hours a day (including a break). On the following weekend (the 14th and 15th) students will have the chance to spend one day on their own while the second one will involve a day trip to the island of Thassos where we will explore by sea some of the most beautiful and remote beaches of the island. Our students will have the chance to jump from the boat to crystal-clear waters and explore the main town of the island before returning to Kavala in the evening. The lecture routine will be repeated during the second week of the program. On Friday the 20th we will gather for a farewell dinner at a seafood tavern at the port of Kavala. Students will depart the next day. 


COURSES

 

INTERNATIONAL BUSINESSES, GLOBAL STRATEGIES

Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Many authors and pundits claimed that the world was converging towards a market-friendly democratic place, while gurus and consulting firms were not short of formulae and advice on how to make profits out of the global economy. Decades later, new realities show that globalization does not mean political, cultural, and economic convergence and that forces against it are strong. The world has been more globally integrated in the past than in present times. The current global world is neither unique nor stable. This course seeks to understand how firms adapt to, react towards, and shape the global economy. An understanding of these processes will allow us to conduct sophisticated analyses of the global economy that take into account political and economic issues as well as historical processes. Students should be able to evaluate markets and the best strategies firms should follow when operating globally.

instructor: MARCELO BUCHELI, UNIVERSITY oF

ILLINOIS/URBANA-CHAMPAIGN

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Marcelo Bucheli is an Associate Professor of Business Administration. He earned his PhD at Stanford University in 2002 and holds a BS and MA in Economics from Universidad de los Andes (Bogotá, Colombia).  He was the Harvard-Newcomen fellow in business history at Harvard Business School (2004-2005), the John H. Dunning fellow in international business at the Henley Business School, University of Reading, UK (2014-2017), and a visiting professor at the École Polytechnique in Paris, (2013).  Other recognitions include the Mira Wilkins award in international business history (2011), the Harvard-Newcomen award for the best article in Business History Review (2004), and the Best Article of the Year from the Petroleum History Institute (2009). His research focuses on two main areas.  First, the political economy of the operations of multinational corporations in a historical perspective, and, second, the integration of historical theory and methods into management studies. Out of these two areas of research he has one book-length research monograph (Bananas and Business, NYU Press, 2005), an edited collection (Organizations in Time, Oxford University Press, 2014, co-edited with R. Daniel Wadhwani) and more than thirty articles and essays in management and history journals as well as in edited collections.  

 A video on Prof. Bucheli's research work.


BIG DATA ANALYTICS AND machine LEARNING

Efficient computational processing power propelled Deep Learning and Big Data, a very popular and rapidly growing field of research. Big Data refers to the exponential growth and wide availability of digital data which are extremely difficult to be managed, processed and analyzed using traditional software tools and technologies. Digital data exhibits astonishing growth rates, leading to a dramatic paradigm shift in our scientific and technical research towards data-driven discovery. Deep learning refers to machine learning techniques which use supervised and/or unsupervised strategies to automatically learn hierarchical representations in deep architectures for classification. It mimics bionspired principles like human brain mechanisms for processing of natural signals. As result, it has attracted much attention from the academic and technical community in recent years due to its state-of-the-art performance in many research domains such as bioinformatics, autonomous driving, drones, speech recognition, computer vision, financial markets such as credit card services, insurance, and risk management. Companies like Google, Apple, Facebook, and Amazon, which collect and analyze massive amounts of data on a daily basis, have significantly benefited from developments in this field. The core of this course will address how Big Data Analytics and Deep Learning can benefit several businesses in terms of predictive analysis and classification, cost efficiency, faster decision making, new products and services, and risk management. Applications from different industry segments will be introduced, analyzed and discussed.

SYLLABUS

INSTRUCTOR: GEORGE GIAKOS, MANHATTAN COLLEGE

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Giakos is Chair and Professor of the Department of Electrical and Computer Engineering at Manhattan College, NY. In addition, he is the Director of the Graduate Program. Prior to joining Manhattan College, he was a professor at the University of Akron. His research is articulated in technology innovation in the areas of integrated photonics and computational techniques to imaging and sensing. Giakos invented the multiatomic-number, multidensity, and digital radiographic imaging detectors operating on hybrid detection principles. In addition, he introduced novel optical multifusion polarimetric detection principles for efficient target recognition and discrimination which find applications in the defense and medical fields. His breakthrough inventions have been rewarded with 16 US and international Patent Awards. He has published in more than 170 peer-reviewed journal articles. He is the recipient of a Distinguished Faculty Fellow Award from the Office of Naval Research. He received numerous awards and contracts and promoted collaborations with the Department of the Air Force, NASA, National Academy of Sciences, Lockheed Martin, Philips, and Naval Research Laboratory, among others. He is the Editor in Chief of the International Journal of Signal and Imaging Systems Engineering (IJSISE) and an IEEE (Institute of Electrical and Electronics Engineers) Fellow based on his "Contributions to Efficient Imaging Devices, Systems and Techniques." He has been recognized for "his leadership efforts in advancing the professional goals of IEEE" by receiving the 2014 IEEE-USA Professional Achievement Award.  


FOREIGNERS AND THEIR RIGHTS: A CRITICAL READING OF

THEORIES OF HOSPITALITY AND XENOPHOBIA

This course explores the theoretical and ethical issues surrounding the incorporation of foreigners into political communities. The focus is on the philosophical significance of the guest-host relationship in pluralist societies, and the rights of, and duties towards, foreigners in a global context. The course is divided into two sections. In the first section, we analyze theories of hospitality as considered by the Greek and Judeo-Christian traditions, Immanuel Kant, Hannah Arendt, Emmanuel Levinas, and Jacques Derrida. In the second section, we investigate hospitality from the perspective of applied ethics, with a focus on the debates over foreigners’ rights to political membership in liberal democracies. The readings place an emphasis on the scholarly debates on the philosophical and historical meaning of hospitality. Some of the questions we ask are: what does it mean to be hospitable according to Socrates and Plato? Is xenophobia ever justified and, if so, under what circumstances? Do states have a right to exclude foreigners from crossing their borders? Are there any universal rights of hospitality?

SYLLABUS

INSTRUCTOR: Sergio IMPARATO, HARVARD UNIVERSITY

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Sergio Imparato is a Lecturer in Social Science at Harvard Extension School, and an Associate and Head Teaching Fellow at Harvard’s Department of Government. He also serves as the Course Administrator and Head Teaching Assistant for Michael Sandel’s course “Justice” at Harvard Extension School. Dr. Imparato’s research focuses on the development of policy ideas and traditions in American foreign relations, the ethics of executive power in advanced democracies, and issues of distributive justice in American and European politics. His first book, The Sovereign President, leadership and foreign policy in the Unipolar Era was published in Italian by Pisa University Press, and is currently under translation in English. In the past few years, Imparato presented his research at major International Political Science Conferences and at TEDX Vicenza, in Italy. While at Harvard, Imparato won a teaching award for every year he taught at Harvard College, and was chosen twice among the “Best 12 professors at Harvard” to give a lecture at “Harvard Lectures that Last”. He is a recipient of the Harvard Certificate of Distinction in Teaching and the Harvard Certificate of Teaching Excellence. Before joining Harvard, Imparato served as a parliamentary assistant at the European Parliament and as a political advisor in the Office of Cultural Affairs at the Province of Milan, in Italy.

For those who speak Italian, below is Sergio's presentation at the TEDx Vicenza.


TRAVEL IN THE ANCIENT MEDITERRANEAN WORLD

This course examines travel practices and geographical knowledge as attested in the cultures of ancient Greece, Egypt, and Rome. In an attempt to reconstruct, as much as possible, the ancient traveling experiences of voyagers who crossed the Mediterranean Sea, of caravan members who sweated on the sandy paths of Near Eastern deserts, or of explorers who dared distant lands to collect information about unknown cultures, we will engage in readings of a selected corpus of ancient sources which mainly comprises documentary and fictional travel accounts. Our own insight into these ancient sources will be then tested against current travel-related theories developed by famous experts in this field. In this way, we will be touching upon a number of intriguing questions about life in the ancient Mediterranean world, such as “how difficult was to travel in different parts of the ancient Mediterranean?”, “how were foreign travelers treated in ancient Egypt, ancient Greece, or Roman Italy?”, or “to what extent did the contact with foreign cultures shape the native identities of ancient Egyptians, Greeks, and Romans?”.

syllabus

INSTRUCTOR: Nikolaos lazaridis, California state

university/sacramento

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Lazaridis studied Egyptology at the American University in Cairo and Oxford University. His doctoral dissertation, Wisdom in loose form: The language of proverbs in Egyptian and Greek collections of the Hellenistic and Roman periods, was published by Brill (2007). Prior to coming to CSU/Sacramento, where he is an associate professor, he was a postdoctoral fellow at the Institute for Historical, Literary and Cultural Studies at Radboud University, Nijmegen. He has co-edited the proceedings of the 10th International Congress of Egyptologists (2015) and he is the author of numerous articles on comparative ancient literature, ancient epigraphy, and Egyptian culture. He is currently preparing two monographs: “Let me have Your Majesty hear a marvel”: Aspects of narrative writing in ancient Egypt and North Kharga Oasis-Darb Ain Amur Survey, the latter as a co-author. In 2003 he joined the North Kharga Oasis Survey team, which explores ancient travel routes in Egypt’s Western Desert, and since 2007 he has become the team’s chief epigrapher. In 2014 he received the prestigious National Endowment for the Humanities award for Scholarly Editions and Translations, and in 2015 he received CSU's award for research, scholarship, and creative activity.


MARKETING COMMUNICATION IN THE DIGITAL AGE

With the maturation of mobile and smart media technologies and the rapid growth of data-driven and algorithm-based marketing, marketers need to know more about the technologies and how they impact message designs and campaign strategies. Digital technologies provide businesses a broad scope of marketing practices. This course examines the impact of digital media on advertising, marketing, and consumer behavior. It aims to give the participants an understanding of the critical role of digital media as the delivery channels of marketing communication. It will examine the impact of the digital revolution in marketing and the rise of the marketing technology industry. The material will be illustrated through interaction with the instructor and other students in the course as well as the content of the material covered during the lecture. The content of this class will be organized around the defining features of today’s new media technologies, namely “smart,” “social,” and “mobile.” Topics include programmatic advertising, data-driven marketing, content marketing, native advertising, interactive out-of-home displays, augmented reality, and virtual reality.  

INSTRUCTOR: Michael YAO, UNIVERSITY oF ILLINOIS/

URBANA-CHAMPAIGN

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Dr. Mike Yao is Associate Professor of Digital Media in the Sandage Department of Advertising and the Institute of Communications Research as well as an affiliate researcher of the Beckman Institute for Advanced Science and Technology and the Cline Center for Advanced Social Research at the University of Illinois/Urbana-Champaign. He has also been named a Specially-Appointed Research Fellow at the Shanghai Institute of Computing Technology.  He teaches courses on a variety of interdisciplinary topics such as media psychology, computational advertising, and digital marketing. He is currently an Associate Editor of the Journal of Computer-Mediated Communication, a flagship journal in the field of communication science. His research focuses on technology-mediated social behavior and computer-mediated human communication. His interdisciplinary work spans across psychology, communication, information science, advertising, and marketing. Dr. Yao has a strong international background with a deep understanding of the media markets and consumer cultures in Asia and the U.S. Before joining the University of Illinois, Dr. Yao taught at the City University of Hong Kong, a top-ranked university in Asia, for over nine years. He was the director of the BA in Strategic Communication program and worked closely with many advertising, PR, and marketing partners in Greater China.